Though Adsense is never the only means of making money in blogging, it has always remained one of the major hope of monetization to many people in blogging industry.
Yes, AdSense is a very lucrative means of monetization especially if you have quality traffic. But there are always a few challenges associated with it, which always appear disappointing especially to people that depend only on it for monetization.
Adsense ad limit is one of the most disappointing and most unexpected challenges that most people usually encounter in their blogging journey. Ad limit is always a nightmare, as majority hardly expect that.
You can imagine how joyful it feels to refresh your Adsense dashboard and see how your earnings are increasing every minute, but ad limit is always the joy killer. When ad limit sets in, it always appears that all hope is lost.
The truth is that I have experienced this issue of ad limit on several occasions, on my different blogs. In fact, the first time I got ad limit on my first blog, I almost got depressed. But as time goes on, became a normal issue to me. And through the experience so far, I have been able to figure out the best way I always fix it anytime it comes.
But before we move ahead, let’s first of all reveal all you need to understand about AdSense ad limit.
What Is Ad Limit In AdSense?
Google Adsense ad limit is a situation where Google AdSense limits the number of ads that can show on a particular website, YouTube, or the likes. In such situation, it’s either a very few ads are showing on the site, or no ads at all is showing; depending on the violation or reason for the ad limit.
Inasmuch as showing too many ads on a site is not advisable for good user experience, having very few ads on a site would greatly reduce the revenue of that site, as there won’t be enough ads that visitors can click.
The reason Google places ad limit on sites is to maintain an ads ecosystem that protects advertisers, publishers and users from fraud and bad ad experiences. This is usually triggered whenever there is or Google suspects any violation on an Adsense account.
Types Of Ad Limit
There are majorly two or three reasons that can trigger Google to place ad limit on an AdSense account. This is always stated on the policy center of Adsense account that got the ad limit. They are:
- Account being assessed
- Invalid traffic concerns
- Invalid activities/clicks
1. Account Being Accessed
This condition is always very common to new AdSense accounts especially one with very low or no organic traffic yet. The reason for this is that Google is trying to evaluate your site to understand the major source of your traffic, to know if your traffic is genuine or not.
This is not usually a serious case, as Google may lift the ad limit automatically when they are done, evaluating your traffic source. But the truth is that it sometimes takes time before Google can lift the ad limit, especially if there is no organic traffic coming to the site. Sometimes it can take few weeks to several months to be lifted, depending on if the site is able to get organic traffic, or other factors.
What You Should Do
When you are faced with this kind of ad limit, all you have to do is to continue creating quality contents, working for more traffic (majorly organic traffic), while also complying with AdSense policies. If you are able to get some organic traffic steady on the site, you can expect the limit to go within 3 weeks or more.
2. Invalid Traffic
This kind of ad limit results when Google notices any invalid traffic on an AdSense account. Invalid traffic is a traffic source that is not genuine, especially bot traffic. Invalid traffic could also be a kind of traffic where the visitors to your site don’t spend much time before leaving. Maybe, most of your visitors are spending just a few seconds on your site. This mostly happens when you are running ads to your site, including Facebook ad, or other traffic sources.
This doesn’t mean you can’t run Facebook ad or other ads to your site, but you would have to make your landing page engaging so that visitors would be spending some time on your site when they land. Also, if you are not getting good organic traffic yet, there is always a high chance of getting ad limit if you run ad to your site. So, to avoid this, it’s better you are getting good organic traffic before you run any campaign on your site.
What You Should Do
This kind of ad limit doesn’t take much time most times, it’s usually lifted after 1 week or more, that no invalid traffic is detected again. So all you have to do here is to purse any inauthentic traffic you are sending to your site. If you are not the one sending the traffic, then you need to check where the traffic is coming from, and block it.
3. Invalid activities/clicks
Invalid activities could include: clicking on your ad, encouraging your friends to click on your ad, and so on. Recently, there has been an increase in the number of people going for “Adsense loading”. This involves using VPN to self-click one’s ad. This very fraudulent, and it’s totally against Adsense policies. When you are doing any of these, expect that you can hardly out-smart Google, they will definitely catch you and either give you ad limit or suspend your account straight up.
What You Should Do
This kind of ad limit doesn’t last long, as long as the violation stops. All you have to do is to stop self-clicking or any kind of click fraud on your Adsense.
Most times it may be that someone that knows you and your site is deliberately bomb-clicking your ads, just to harm you. If you notice this kind of thing, all you have to do is to turn off your ads immediately so that the person will not see any ads on your site to click. Then file a complaint t Adsense, letting them know that someone is bomb-clicking your ads. Adsense is definitely going to take action about that.
4. General Ways To Fix Adsense Ad Limit
Regardless of the reason or the type of Ad limit you got, you can combine any these general measures with the specific measure of the ad limit you got. This means that before you apply any of these general measures, you have to first of all identify the reason for the ad limit and stop the violation first.
- Remove All Ad Codes.
- Add only one code.
- Appeal To Adsense.
- Close your adsense account and apply again.
1. Remove All Ad Codes
While you take the specific measure for the type of ad limit you got as discussed earlier in this article, you can also turn off auto ad, and remove every bit of manual Adsense codes you have added in your site, and achieve all your ad unit, and create new ones. Leave this for about seven days, the ad limit notification is going to disappear.
When the ad limit notification disappears, don’t add the codes back immediately, wait for about 4 days. After the 4 days, turn on only the auto ad, don’t ad the manual ad codes yet, if not the ad limit may come back. You can ad the manual codes after about 5 days of running only the auto ads.
In most times, the ad limit may still come back even after observing the precautions above, but it has worked for many people.
2. Add Only One Code
Once I have identified the violation reason and stopped it, another measure I usually take is to turn off my auto ad, reduce the manual ad codes leaving only one code. After this, I will make sure I continue getting steady organic traffic.
3. Appeal To Adsense
Most times you would find out that you have done everything necessary in your site/AdSense account, complying with all AdSense policies; yet ad limit has refused to be resolved.
In this condition, a better option is always to appeal to AdSense to resolve ad limit on your account, as you are complying to all AdSense policies. To do this:
Go to your AdSense dashboard
Click on Feedback
Write a very polite appeal message for AdSense in the box provided. Tell them that you have been complying with AdSense policies, yet your account is still serving ad limit. You may also include a screenshot if there is any.
4. Close Your Adsense Account and Apply Again
This option is advisable only if the Adsense account is new, if it has not been verified at all, and if the site is still complying with Adsense policies, and all of it’s contents are still original. If not, Adsense may not approve you again if you close the account.
Some ad limit actually takes so long, even more than 3 months, depending on some factors. The first ad limit I got on my first Adsense account actually took more than 3 months. At that point, I totally lost patience, and decided to try this option, and it worked perfectly for me. Since the adsense account was not yet verified, I closed it, and applied with a new email, Then I was approved again in less than 24 hours. And the account continued working perfectly.
Story About My First Ad Limit
Just like you felt the first time you got AdSense approval, I also felt lively and enthusiastic the day I got AdSense approval for the first time. I even felt that I had made it in life, not knowing that there were more to having AdSense approval a lone.😂
It was very surprising to me that I had only 8 (quality) articles on my blog when I got AdSense approval. The most surprising thing was that I got the AdSense approval within just 7 days, meanwhile I was not even having any traffic yet.
While I was still being happy, jubilating and announcing it to my friends that I have finally got AdSense approval, I was hit by ad limit exactly the same day I got the AdSense. Imagine that I got AdSense approval by 3:00am that day, and got ad limit by 2:00 pm the same day.
I just opened my AdSense account and found the heart-breaking message, “the number of ads you can show has been limited For details, go to the Policy center.” When I checked the reason for the ad limit, I saw that Google said they were reviewing my traffic source, and would lift the ad limit automatically when they are done reviewing my traffic.
I had no option than to wait for Google to review my traffic source. I kept checking everyday to know if Google had removed the ad limit, but nothing of that nature ever happened. I thought it was a child’s play until it was getting to two months, and the ad limit was still serving on my site. Then I noticed it was no longer a joke.
Seriously, I was totally demoralized, my joy was ruined, and I felt all hope was lost. Then I started searching for the way forward. I read many articles on how to resolve Ad limit just the way you are doing now. I applied different strategies as suggested by many articles I read online, but it was unfortunate that none of them worked out. I waited for more than 3 months but the ad limit was not removed, even when I was already having good traffic (purely organic traffic).
I tried many tricks but to no avail. On two occasions, I removed all ad codes from my site, cleared all ad units and allowed it for 7 days. After 7 days, the ad limit always disappear from my AdSense dashboard. But once I connect my site again, the ad limit would come again within few hours.
After I battled with this for long, I decided to take a different approach, which initially seemed very risky to me. But it was a surprise that it worked for me, and for over 8 months now, I have been using the AdSense without ad limit or any problem.
What I Did
- I focused only on organic traffic (getting traffic from Google alone); avoiding social media traffic, and other forms of traffic.
- closed my AdSense account
- Went back to my site, and fixed
everything well to be sure it still complied with AdSense policies. - After fixing everything on my site, I went ahead to apply for AdSense again but using a different Gmail address
- To my greatest surprise, I was approved in less than 24hrs. I applied at about 9pm, and got approved at 2pm the following day.
- After approval, I then moved my AdSense to the initial email which I was using.
Till date, I’m using my AdSense smoothly without any problem.
NOTE: After approval, if you want to move your AdSense to another email, make sure you do that before verifying your AdSense account.
How To Move AdSense Account To Another Email Account
To move the account to your previous account.
- First delete the previous payment profile. By visiting pay.google.com >> settings >> close account.
- Now login to the new Adsense account >> account >> access & authorize >> invite new user.
- Now input the previous email and invite it.
- Then now go to your email to accept the invitation.
- Once the invitation accepted, login to Adsense (the new account) and change the previous email role to admin.
- Now login to your Adsense account through the previous email and remove the new email.
- So to make the previous email as the payment profile, you have to delete the the new email payment profile. Once you delete it.
- Login to Adsense with your previous email, you will be asked to setup payment profile. That’s all.
What You Should Do While You Wait For Ad Limit To Be Lifted
While you wait for the ad limit to be lifted, you can add another ad network on your site to also earn, instead of allowing your traffic to be wasting for weeks to months. There are some ad networks that are compatible with Adsense; that is, Adsense can allow you to use both on your site.
Some of such ad networks is Ezoic. Ezoic is a partner with Adsense, and you can use both of them on your site, to maximize your revenue. You can click HERE to apply for ezoic monetization.
What You Should Know Before Applying For Adsense
Newbies are always eager to apply for AdSense once they launch their site, without first of all doing the needful. I noticed that one of the major things I got ad limit on my site was because I was not having any single traffic when I got AdSense approval. I was too desperate to get AdSense approval without knowing that there were more to just having AdSense approval alone; I would have grown my organic traffic first before thinking of Adsense.
So, if you are currently facing ad limit or planning to apply for AdSense, and you don’t have enough organic traffic; I would advise you focus more on growing quality traffic first. Try to start having at least 100 organic visitors daily before thinking of applying for AdSense.
There is no even a need having AdSense if there is no traffic yet. AdSense without good traffic is as good as not having AdSense at all. To even earn manageable revenue on AdSense, you should be having at least 1,000 quality organic traffic daily. So focus more on building quality traffic first, avoid invalid traffic/activities, before thinking of Adsense. With this, you won’t have problems with your AdSense, and can start earning immediately once approved.
Conclusion
In solving most problems, whether AdSense related or any other kind of problems; you should always understand that not everything that worked for everyone must work for you. Not everything that worked for “Mr. A” will work for “Mr. B.” But sometimes, it may be possible. I had tried every possible tricks that were believed to always work for others, but none worked for me. Until I discovered these strategies that always work for me, and it can still work for some people.
All I have shared here is purely out of my personal experience, and never what I read on any place. I just decided to share it, as I believe it may still help others that may be going through what I went through. Feel free to share your thoughts or experience on the comment section.
