Productivity and effectiveness are the core objectives of any business, so industries design different measures to increase the productivity of their workers. In a competitive industry like insurance, increasing agent’s productivity should be the core target of such a company to increase their financial gains.
Insurance agents are among the key players in the insurance industry. They assist interested businesses and individuals to get insurance coverage that will safeguard their valuable assets. So, increasing their productivity will help the company achieve all round success and, at the same time, help the agent perform optimally with ease.
Ways to Increase Insurance Agent Productivity
There are many ways that can be used to increase insurance agent productivity; the measures are outlined below:
1. Set SMART Goals for the Insurance Agent.
One of the best ways to increase the productivity of your insurance agent is to set SMART goals for them. The SMART goal stands for:
S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Time-bound
Once you set specific, measurable, attainable, relevant, and time-based goals for your insurance agents, it will go a long way toward increasing their productivity.
So, whenever you want the productivity of your insurance agents to increase, ensure that the target you give them is achievable within a time-frame. You can decide to give daily, weekly, or monthly targets to your agents and monitor them closely to ensure that they deliver them effectively within a specified period of time.
2. Link up with Clients Directly
Another way to increase the productivity of your agents is to ensure that your insurance company keeps in touch with the clients directly, not only relying on the agents.
Once the company keeps in touch with the clients regularly, the agent will intensify efforts to meet the clients demands so that the company won’t sack them, which will definitely lead to increased productivity.
One of the major mistakes that insurance companies make is leaving their clients without keeping them updated on their new policies and programs, and this will make the work of an agent difficult. Hence, as an insurance company, you can communicate with your clients regularly to soften your agent’s work.
There are different means that you can use to keep in touch with them; it could be through phone calls, messages, email marketing, or, better yet, you can use the company’s social media handle to link up with your clients.
3. Use the Multitasking Option
Utilizing the multitasking option will also help you increase your insurance agent’s productivity. With the help of multitasking software, your company can achieve more productivity with less effort. Some of the software that insurance companies can use for multitasking includes:
- EZLynx
- OneLink
- Jenesis Software
- Bitrix24
- Indio, etc.
With the help of these insurance multitasking softwares, the productivity of your agent will increase exponentially with less input.
4. Utilize Modern Technology
The integration of technology into your insurance company will also increase the overall productivity of your agents.
Gone are those days when record keeping was done conventionally; in this present dispensation, everything is going digital, including insurance companies, so don’t allow your company to be left out.
So, with the help of modern technology, your agent will be able to document the details of clients electronically with the use of the company’s app and computers, which will definitely increase their productivity.
5. Automate Repeated Messages to Increase Efficient Communications With Client
It is always time-consuming and brain-draining to draft repeated messages from scratch. So, it is going to make sense if you automate repeated messages and send them to your clients regularly to remind them of the insurance policies; by so doing, the work of your agents will be minimized and their energy will be channeled to other productivity ventures in the company.
6. Design Daily Tasks
Another way to increase the productivity of insurance agents is to design a daily task for them. Once a daily and achieved task is designed for them, they will stick to it and work assiduously towards achieving it.
They will work in line with the daily task description; hence, they will perform all the essential tasks within a time-frame. As an insurance company, designing tasks for your agents will go a long way toward increasing their productivity.
7. Encourage a Positive Work Culture
Creating an enabling environment and promoting teamwork among the agents will boost their morale and increase their output. Most people like working collaboratively; hence, if you foster the spirit of collaboration in your insurance industry, it is going to increase your agent’s productivity.
